One in five young people (10-15 yrs old) regularly eat 500ml tubs of ice-cream – five times the recommended serving size- to themselves in one sitting. 22% of 16-24 year olds admit to regularly taking on  a tub solo in one go, versus 13% of the general population.

Ben and Jerry’s suggest a single portion of 100ml, not 500ml as by eating a full tub by yourself means you are likely to consume 1,000 calories and therefore exceed your recommended daily amount of sugar and saturated fat. Unilever state that they advocate that consumers eat no more than 250 calories per serving as part of a healthy lifestyle.